Established in 1904, Forster Rohner AG is a Swiss-based leading high-end embroidery supplier whose products are used in haute couture, prêt à porter de luxe, and lingerie.
Forster Rohner is a highly innovative company with a strong focus on quality and sustainability and constantly strives to improve its existing processes to reduce its ecological footprint. They identified 3D technology and digital embroidery as a toolset to achieve their goals. 3D is a proven technology in the fashion field, but it needs to be well implemented.
In January 2020, the Director of Business Unit Lingerie, Elisheva Senn, contacted HYPERcurve Studio, a specialized studio in creating digital garment samples-as-a-service for the lingerie industry, founded by Rosa Kramer. Together they planned to highlight Forster Rohner’s high-end products on a 3D garment to support faster decision-making in design and improve selling and marketing by displaying the embroideries on the final garment.
One essential ingredient for true-to-life digital samples is the digital twin of Forster Rohner’s core product: embroideries. Thus, Elisheva knew that she had to digitize their fabrics first to leverage the full benefits of a 3D garment.
Looking for a technology partner with a focus on quality, Elisheva decided to start working together with Vizoo, the leader in material digitization solutions in the fashion industry.