Ms. Rieke Schneider, Head of Competence Center 2D/3D S.OLIVER GROUP, in an interview with Renate Eder, CCO Vizoo GmbH
Rottendorf, Germany, July 2023
Renate Eder, CCO from Vizoo had the pleasure to talk to Ms. Rieke Schneider, Head of Competence Center 2D/3D S.OLIVER GROUP, about their digitization journey.
Why are good materials so important for your 3D applications?
Before we got the xTex scanner, the most common feedback in 3D was that the material was hard to see. Especially in design, the attention is on the material, so the quality of the representation is crucial.
The same applies to B2B sales. We successfully used the first 3D styles in the digital ordering system back in 2017. Since then, the number has been steadily increasing. There is a lot of positive feedback, especially for the detailed representation of the structure.
3D also helps with the final decision for the fabric used. Whereas with classic prototypes, you can only see how the fabric will look when the garment is worn, we can visualize this immediately with the technologies we use.
The introduction of 3D product development is very complex, and everyone must work together. Processes have to be set up, and, above all, many people must be trained. This requires a high degree of willingness to change throughout the team and the company. We were able to work with the full support of the management right from the start and push the issue forward with many motivated colleagues.
What is the future of 3D at the S.OLIVER GROUP?
Our goal is to continuously increase the share of 3D developments and to go through the process end-to-end: from the first idea to the sale of the articles in the online store. Currently, we are working intensively on the topic of 3D avatars.
This case study interview is a joint collaboration between Vizoo and s.Oliver Group – July 2023