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Masterkey Virtual Fashion Obtains Vizoo Material Digitization Partner Accreditation

April 30, 2024

A formidable force in Türkiye since its founding in (2015), Masterkey set its sights on shaping the apparel and textile industry to become more agile, efficient, and environmentally sustainable.

Now proudly recognized as a Vizoo Material Digitization Partner, the company takes a closer step towards turning this vision into reality. The Vizoo Material Digitization Certification Program is a testament to premium quality in digital materials. It is comprised of intensive training that tests and proves the team’s technical know-how and practical skills in producing true-to-life digital materials.

“It is with great enthusiasm that we welcome Masterkey Virtual Fashion into our Material Digitization Partner Network,” shares Renate Eder, Chief Commercial Officer of Vizoo. “Seeing how Masterkey evolved from an accredited reseller to a full-fledged service partner brings us great pride. This is instrumental to strengthening the digital product creation ecosystem as more players adopt consistent quality standards across the industry.”

Co-creating the Future of Fashion

For Masterkey, fabric digitization is key to revolutionizing design, development, and production processes in the apparel and textile industry. Osman Kürşat Ardıç, Sales Manager at Masterkey, shares their pioneering goals regarding the Fabric Digitization service:

“Pioneering the digital transformation in the fashion, apparel, and textile industry for eight years, now we establish ourselves at the forefront of crafting digital materials— the cornerstone of digital fashion. As Türkiye’s premier Vizoo Accredited Fabric Digitization Center, our commitment extends beyond mere Vizoo distribution. We’re setting new benchmarks, aiming to revolutionize not just Textile and Fashion but also Interior Design, Architecture, Gaming, Entertainment, Education, and the E-commerce industry. Our mission is clear: to spearhead innovation, streamline production, slash costs, and pave the way for a sustainable future. We’re not just part of the digital fabric evolution; we’re leading it.”

Through digitization, Masterkey Virtual Fashion believes that this problem can be addressed. Having a digital product creation process in place can lead to significant reductions in waste and environmental impact by minimizing the need for physical samples.

This digital transition also streamlines supply chain collaboration, leading to cost efficiencies and a faster time to market for new designs. Furthermore, it allows for greater creative freedom and innovation, enabling designers to experiment with fabrics and styles in virtual environments. The agility afforded by fabric digitization means companies can quickly adapt to market trends and consumer demands, fostering a more dynamic, efficient, and sustainable industry.

Kerem Kadiroğlu, General Manager at Masterkey, believes in pushing the boundaries of possibilities to empower brands and manufacturers to reach new creative heights with confidence and precision:

“We are immensely proud to be recognized as an accredited Vizoo Material Digitization Partner. This distinction not only highlights our commitment to innovation but also reinforces our dedication to providing the Fashion, Apparel, and Textile industry with the most advanced digital solutions available. Our journey has always been about pushing the boundaries of what’s possible, enabling brands and manufacturers to explore new creative horizons with confidence and precision. We believe that this new accreditation will open up even more opportunities for our clients to excel and innovate in their creations. At Masterkey Virtual Fashion, we’re not just embracing the future of fashion; we’re helping to create it.”

About Our Certification Program

Vizoo’s universal certification program enables reliable, repeatable digital asset creation by creating digitization standards that companies can leverage internally and externally to elevate trust in digital workflows involving multiple parties.

Learn more about this program and our certified partners.

About Vizoo

Vizoo is the leading supplier of solutions for the physically accurate digitization of material swatches in the fashion, sportswear and lingerie industry. Since 2013, the company has helped fashion brands and their supply chain to digitize their material processes and create digital twins of physical material samples. Their technologies are widely used from 3D Design to eCommerce in 45+ countries globally.

Vizoo Home Page

About Masterkey Virtual Fashion

Masterkey Virtual Fashion delivers state-of-the-art digitization solutions and consultancy services that transform the way fashion is created, enabling designers to bring their visions to life with unparalleled precision and speed. It offers a span of services such as Fabric Digitization, Digital Fashion, Digital Collections and Digital Showrooms that open up a world of possibilities for design, prototyping, and production.

Visit the Masterkey Virtual Fasion Website

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